Found in search. Quoted by AI.
Inlined is an Australian SEO and content team. We line up your site structure, product content and AI-answer visibility, so the same pages rank on Google and get cited in AI overviews, chat assistants and voice.
Get the free audit See spec to answer
Hi, I’m Lino. I crawl pages the way Google does, and this one is easy to read.
One product page, seven places it shows up
yourstore.com.au › womens › hiking-boots
Ridgeline Wide-Fit Waterproof Hiking Boot (Women’s)
Roomy toe box, waterproof membrane and a 12 mm lug sole. Sizes 6 to 12 in D and 2E widths. Free returns within 30 days.
AI overview
For wide feet, choose a boot sold in a 2E width with a roomy toe box. The Ridgeline Wide-Fit comes in D and 2E widths and has a waterproof membrane.
yourstore.com.au+ two other sources
I have wide feet. Waterproof hiking boot under $300?
One option is the Ridgeline Wide-Fit from Your Store: 2E width, waterproof membrane, A$249.
Ridgeline Wide-Fit Hiking BootA$249 · 2E wide fit · Waterproof
yourstore.com.au
“The Ridgeline Wide-Fit hiking boot comes in a 2E wide fit and is waterproof. It’s 249 dollars at Your Store.”
One answer, read aloud. Only one source gets named.
Sponsoredyourstore.com.au/hiking-boots
Wide-Fit Waterproof Hiking Boots | 2E Widths In Stock
Roomy toe box and a 12 mm lug sole. Free 30-day returns. Shop the Ridgeline Wide-Fit.
Women’s bootsSizing guideBoot care
Ridgeline Wide-FitA$249
3 issuesApprovedGoogle Merchant Center · free listings and Shopping ads
- Missing value [gtin]GTIN added from supplier data
- Image too small [image link]Image replaced: 1200×1200 px
- Mismatched value (page crawl) [price]Price synced with the page: 249.00 AUD
| title | Ridgeline Wide-Fit Waterproof Hiking Boot, Women’s, Black |
|---|---|
| gtin | 9312345678907 |
| image_link | …/ridgeline-wide-fit-1200.jpg |
| price | 249.00 AUD |
| availability | in_stock |
Sample product and store, for illustration only. Not client work.
Search isn’t just Google.
Customers ask Google, AI overviews, chat assistants and voice. Each one reads your pages differently, so SEO, content and product data have to agree. Inlined brings everything in line.
- reads structure, intent and technical signals.
- AI overviews
- lift clear answers backed by schema.
- Chat assistants
- look for entities and sources they trust.
- Voice
- reads one short answer, from one source.
Five services. One line of sight.
SEO
Technical, on-page and strategic work that makes your site easy for search engines and AI systems to crawl, understand and trust.
SEO serviceGEO / AEO
We shape content so AI overviews, assistants and voice can find it, trust it and quote it.
GEO / AEO serviceProduct content
Descriptions, highlights, titles, FAQs and feeds, from hundreds of SKUs to 100,000, checked for accuracy and compliance.
Product content servicePaid ads
Search, Shopping and social campaigns built on the same product content, so ads, feeds and landing pages all say the same thing.
Ask about paid adsContent strategy
Which topics to own, which pages to build and in what order, in one clear voice across search, chat and every channel.
Ask about content strategyFrom specto answer.
You hand us your product data. We shape it so an AI shopping assistant can find it, trust it and recommend it, picture and all.
One detail per line as “Label: value”. The assistant answers again as you type.
Shopping assistantAnswers from your product data
Do you have a Ridgeline hiking boot for women in a wide 2E fit?
Yes. The Ridgeline Hiking Boot for Women comes in a wide 2E fit and is waterproof.
Ridgeline Hiking Boot for Women, Wide 2E Fit
- Waterproof
- 12 mm lug sole
- Wide fit in 2E
A$249yourstore.com.au
Behind the answer: meta description and schema
Meta description 96/155
{"@type": "Product",
"name": "Ridgeline Hiking Boot for Women, Wide 2E Fit",
"offers": {"price": "249", "priceCurrency": "AUD"}}A simple template running in your browser, to show the shape of the work. Real product content is written and checked by people.
How we work
One page, four stages. Scroll to follow /womens/hiking-boots/ from the free audit to the monthly report.
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First, the free fix.
A quick audit of where search, AI answers and your content disagree. No strings.
/womens/hiking-boots/
Audit
- No product schema
- Sizing question unanswered
- Title misses search intent
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Then the strategy bit.
We pick the plays that matter now and next, in the order that moves the most pages.
/womens/hiking-boots/
Plan
- High Rewrite title and highlights
- High Add Product and FAQ schema
- Next Category content
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Then the doing part.
We build, measure and improve, with people checking every page.
/womens/hiking-boots/
In progress
- Title and highlights
- Product schema
- FAQ answers
- Merchant feed
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Then we report, every month.
Rankings, traffic and AI visibility, and where to focus next.
/womens/hiking-boots/
Monthly report
- Rankings tracked
- AI overview mentions tracked
- Next fixes listed
Human-led. AI-powered.
Inlined is a small collective of specialists in SEO, content and AI search, based in Australia, with over a decade of experience across retail, tech and education. Every project blends judgment and technology, never one without the other.
We rely on proven frameworks shaped by data, not hype. The fundamentals still outperform every trend.
Accuracy, trust and brand standards are handled from the start, not patched at the end.
Consistency across search, chat and every channel your customers see.
We work inside your tools and workflows, as part of your team rather than another agency.
Industries we support
- Retail and eCommerce
- Consumer electronics
- Home and lifestyle
- Fashion and apparel
- Food and beverage
- Automotive and mobility
- Financial services
- Healthcare and medical
- Education and EdTech
- Travel and hospitality
- Real estate and property
- Entertainment and media
Questions, answered
Straight answers to what clients ask first. Still unsure? Call 03 9118 0434.
What is GEO, and how is it different from SEO?
Generative engine optimisation focuses on how AI-powered search reads, summarises and displays your content. It extends SEO into generative and conversational results. It does not replace it.
Do I still need SEO if I invest in GEO / AEO?
Yes. The SEO fundamentals stay essential: crawlable structure, clear intent and technical health. GEO / AEO builds on them so AI overviews and assistants can use what’s already there.
How long before we see results?
SEO is cumulative. Most clients see measurable improvement in visibility and clicks within one to three months, and AI visibility builds over a few indexing cycles as signals are refined.
Can you guarantee rankings?
No credible agency can. We guarantee clarity, transparency and actions that lead to consistent improvement, and we follow search engine guidelines with no manipulative shortcuts.
Can you create product content in bulk?
Yes, from hundreds of products to 100,000 SKUs. Each batch goes through compliance checks, fact verification and brand consistency review, with automated QA and expert review together.
Do you rebuild our site, or work with what we have?
We adapt to what’s in place. The focus is on refining your structure and content inside your existing tools and workflows, not replacing what already works.
How do you report on progress?
Each month you get a visibility report: rankings, traffic quality, AI overview mentions and the next opportunities, tied to the outcomes that matter to your business.
Brands we work with
Bring everything in line.
Start with the free fix: a quick look at where search, AI answers and your content disagree. No strings.